Today, these very colors have found a new expression in Louis Philippe’s Permapress Pigmentum collection. It takes you on a fascinating journey through time and brings those ancient colors into the modern man’s wardrobe. Each shirt, suit, and trouser blends the character of historic pigments, contemporary sensibilities, and tailored cuts to bring you a style that is never out of fashion. 

The Archival Story of Ancient Colors

While today choosing between purple, grey, or beige may seem instinctive, there was a time when choosing colors was more than simply a matter of preference. In ancient times, colors signified status, culture, power, craft, and more. 

From the grand mosaics in Ravenna and frescoes of Pompeii to Da Vinci’s personal sketchbook, there were five colors that kept resurfacing. And Louis Philippe has brought those colors to life, translating them into contemporary expressions in the latest collection. Here’s a peek into these colors. 

Ancient Chalk: For Understated Allure

One of the first natural earth pigments, beige, was extracted from mineral rich clay that was further mixed with calcium carbonate to mellow it down. Today, we can still see it alive in the frescoes of Pompeii. 

Louis Philippe’s ancient chalk shirt belongs to the man who keeps things understated but never ordinary. Calm, composed, and effortlessly refined, he prefers timeless style over passing trends. His confidence comes from making simplicity its own statement. 

Style Tip: Pair the ancient chalk shirt with beige, stone, or taupe trousers for tonal dressing, or contrast it with charcoal trousers for a sharper formal look. Add a textured blazer when you want to bring a little more dimension to the outfit and complete the look with black Oxford shoes. 

Woad Blue: To Keep Things Inherently Calm and Light

This deeper tone of blue was one of the prized possessions of the old empires. It is also a natural pigment derived from the leaves of the woad plant (Isatis tinctoria) through an arduous process.

Woad Blue captures the personality of a man who is steady yet curious. There is an easy confidence to his style, much like the versatility of this shade. 

Style Tip: Wear tailored beige or light grey trousers for daytime occasions with the woad blue shirt. Add a sleek watch and Derby shoes to complete the look. A clean silhouette keeps this look effortless. 

Tyrian Purple: To Make an Entrance

Rare and reserved for royalty, Tyrian purple was extracted from murex sea snails found along the Phoenician coast. The color can still be seen in the Byzantine mosaics in Ravenna. 

This color is for the man who leads from the front. Rich, commanding, and unmistakably regal; it reflects someone who embraces his dynamic personality and is a risktaker. 

Style Tip: Style the shirt with deep charcoal trousers and polished leather shoes. Keep the accessories restrained by adding only a watch. 

Potter’s Pink: To Keep It Subtle

Potter’s pink was the world’s first synthetic dye. The production involved calcination of iron-rich clays or ochres, which were then heated to high temperatures to achieve the desired color.

Louis Philippe’s potter’s pink shirt speaks to the man who does not need to be loud to stand out. It reflects a personality that is thoughtful, innovative, and inspires others. He appreciates the finer details and chases excellence. 

Style Tip: Let the subtlety of pink remain the focus. Wear the shirt with beige, stone, or charcoal trousers and minimal accessories for a look that feels quietly distinctive. 

Each of these colors has a character and uniqueness that feels different. That contrast is central to our Permapress Pigmentum collection. Each color brings its own personality to clothing. 

Where the Past Meets the Permapress

The pigment is only half the story on the fabric. The other half is built when antiquity meets the modern man’s calendar. From an early morning flight and back-to-back meetings to dinner plans where he didn’t get time to change, this is where our Permapress Pigmentum shirts come in. 

Here’s a glance at some of the key features of our Permapress shirts: 

• The shirt’s 3.5+ DP rating makes them highly wrinkle-resistant and helps retain its shape throughout the day.  

• Almost no ironing is required, making it a low-maintenance fabric technology. 

• The 2-ply yearn makes the Permapress Pigmentum shirts durable and resistant to wear and tear. 

• True color finishes are precisely engineered to bring the exact shades of ancient colors to the garments. 

• The contemporary fits of the shirts are designed to bring out a sophisticated sculpted essence to the look.  

Centuries ago, craftsmen pursued permanence in pigment. Today, Louis Philippe pursues permanence in performance. Because for the modern man, time is the ultimate luxury. 

A History Worth Wearing

Every era leaves something behind to remember it. Sometimes it’s art, and sometimes it’s a color that has changed the course of history. Our Permapress Pigmentum collection takes these traces of history and gives them a contemporary expression. Crafted with Louis Philippe Permapress technology, each shirt transforms centuries of color inspiration into a modern expression of impeccable dressing. 

Discover Louis Philippe Permapress Pigmentum- where colors carry history, and craftsmanship carries them forward.